Who we are

We’re builders, operators, and parents who believe families deserve better tools. Between us, we’ve led teams at global tech companies, created products used by millions, and scaled organizations around the world. Along the way, we kept running into the same problem we saw in our own lives and in the lives of those around us: the chaos of family logistics.

Peeta was born from that frustration—and from the conviction that family life shouldn’t feel harder to manage than a business. We’re combining deep experience in technology, operations, and design with a personal mission: to give parents clarity, time, and peace of mind.

We’re still early in our journey, but we’re guided by a simple principle: your most important team deserves the best tools.

Black and white aerial photo of a rowing team on a boat on water, viewed from above.

Be the first to bring clarity home

Join the waitlist for early access to Peeta, the coordination layer built for families who run at the pace of high performers. Space is limited—we’re inviting parents who want to lead their households with the same ease and precision as a world-class team.

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