Privacy policy.
Peeta, Inc. — Privacy Policy
Last Updated: January 20, 2026
Peeta, Inc. (“Peeta,” “we,” “us,” or “our”) helps families coordinate daily life by enabling family members to communicate, plan, and complete tasks together. This privacy policy (this “Privacy Policy”) is designed to help you understand how we collect, use, and share your personal information and how to exercise your privacy rights.
I. SCOPE This Privacy Policy applies to personal information processed by us on our websites, our iOS mobile application, and our related services and offerings (collectively, the “Platform”). By accessing or using the Platform, you agree to the terms of this Privacy Policy. This Privacy Policy is incorporated by reference into the Peeta Terms of Service (the “Terms”). The Platform is intended for use in the United States.
II. INFORMATION WE COLLECT The categories of information we collect depend on how you interact with the Platform and applicable law. For example, we may collect different information if you are visiting our website, registering for an account, or actively using Platform features.
A. Personal Information “Personal Information” means information that can be used to identify you (alone or in combination). Providing Personal Information is voluntary, but some features may not function without it. We (or service providers acting on our behalf) may collect:
Identifiers — Collected (Yes)
Examples: name, alias, email address, postal address (if provided), phone number (if provided), IP address, device identifiers, account identifiers, online identifiers.
California Customer Records categories (Cal. Civ. Code § 1798.80(e)) — Collected, if voluntarily provided (Yes)
Examples: name, signature, telephone number; for applicants: education/employment history; limited billing metadata related to purchases via the App Store (Peeta does not store full card numbers).
Protected classification characteristics under CA/federal law — Collected (Yes, if provided)
Examples: age ranges; parental/guardian status. (Peeta does not require sensitive protected characteristics to use the Platform.)
Commercial information — Collected (Yes)
Examples: subscription tier, transaction history via app stores, feature usage.
Internet or other similar network activity — Collected (Yes)
Examples: browsing/app interaction data, crash/diagnostic logs, referral URLs, campaign attribution.
Geolocation data — Collected (Yes, when permitted)
Examples: approximate location (IP-based) and precise location only if you grant device permissions.
Sensory data — Collected (Yes)
Examples: voice recordings you create for Voice AI; images/documents you upload.
Professional or employment-related information — Collected (for employees/applicants or if voluntarily provided)
Examples: job history, CV/resume data.
Inferences — Collected (Yes)
Examples: personalized suggestions for tasks/events/settings derived from your activity to improve your experience.
Child user data — Collected (Yes, with parent authorization)
Examples: age information for non-adults under 18 and data parents authorize for child profiles (see XI. Children’s Information).
We may process “Sensitive” Personal Information in limited contexts you enable (e.g., precise location if you turn it on; message/email/calendar content you elect to connect). You are not required to provide Sensitive information to use the Platform.
B. Non-Personal Information We also collect “Non-Personal Information,” which is technical/aggregated data that does not identify you. Non-Personal Information includes data that has been de-identified or aggregated so it can no longer reasonably be linked to you. We may use and share such information for any lawful purpose.
III. HOW WE OBTAIN YOUR PERSONAL INFORMATION A. When You Register for and Use the Platform. We collect information you provide when creating an account (e.g., name, email; optional profile photo), and information generated through use (e.g., family chats, shared calendars and tasks, files you upload, voice inputs for Voice AI), which may include Personal Information of your family members that you submit.
B. Your Communications with Us. We collect information when you contact us (e.g., name, email, support messages). Job applicants may provide CVs, cover letters, and related data.
C. Surveys/Questionnaires/Your Content. If you participate in surveys or create content that can be shared with other users in your household or trusted contacts (“Your Content”), we collect what you provide.
D. Third-Party Providers (Optional). You may choose to link accounts or use third-party services within the Platform (e.g., Gmail, Outlook Mail, Google Calendar, Outlook Calendar, Apple Calendar, Google Sign-In, Apple Sign-In). If you link, we receive Personal Information from those services according to your permissions and their policies. Linking is optional and can be disabled anytime in settings.
E. Automatic Data Collection. We and our partners may automatically collect data such as IP address, device/OS, app version, user agent, approximate location (IP-based or device OS if permitted), session and feature usage, crash/diagnostics, and service provider information for analytics, security, fraud prevention, performance, and feature functionality. Technologies include mobile SDKs, cookies/pixels (for websites), and server logs (e.g., analytics/observability tools). You may limit cookies in browser/device settings; some features may not work without them.
F. Targeted Advertising (Web). On our website (not in the iOS app), we may participate in targeted/interest-based advertising that uses cookies/identifiers to recognize your browser across sites. See VI. Your Privacy Choices and Rights for opt-out options.
G. Opt-In Feature Flows. Certain features require you to opt in (e.g., connecting email, enabling Voice AI). If you opt in, you authorize us to collect/use the necessary data to provide that feature (e.g., reading selected emails to extract tasks you direct). If you do not want this, do not enable the feature or disconnect it.
IV. HOW WE USE YOUR INFORMATION We use Personal Information to:
Provide the Platform — manage accounts; enable messaging, shared calendars/tasks; deliver optional features (e.g., inbox parsing, Voice AI); facilitate third-party integrations; provide support; and communicate about your account and policy changes.
Legitimate Business Purposes — improve and personalize the Platform (including automation and machine learning); research & development; direct marketing/advertising on our website (subject to your choices); network/information security; fraud and abuse prevention; measure engagement and quality; debug and fix errors; authenticate/verify identity; audit interactions and transactions; process job applications; enforce the Terms and our rights; comply with law and defend legal claims.
Aggregated/De-Identified Uses — create de-identified or aggregated datasets for analytics, research, and other lawful purposes.
V. INTEGRATIONS, AI FEATURES & GOOGLE USER DATA This section details how we handle data from connected third-party services (including Google, Microsoft, and WhatsApp) and our AI features.
A. Third-Party Data Accessed We access data from third-party services only after you explicitly connect your account and grant the required permissions.
Google (Gmail) & Microsoft (Outlook Mail):
Read Access (Default): We access email headers, bodies, and attachments in read-only mode to display messages and extract relevant tasks or events at your request.
Write/Modify Access (User-Initiated Only): We only modify email data when you explicitly instruct us to (e.g., marking messages as read/deleted, or drafting/sending emails via AI commands). We do not perform automated write actions without your direction.
Google Calendar & Microsoft Outlook Calendar:
We access calendar event metadata (titles, times, attendees, descriptions, locations) to display your schedule and identify conflicts. We may write/modify calendar data only to create or update events at your direction.
WhatsApp Integration:
If you connect WhatsApp, we access message history and contact information strictly to facilitate communication, parsing of tasks from chats, and AI-assisted responses as directed by you.
B. Data Usage We use the data accessed from these integrations solely to provide or improve user-facing features prominent in the Peeta interface. Specifically, we use this data to:
Parse emails and chats to automatically extract tasks and events.
Populate your Peeta calendar and check for scheduling conflicts.
Enable Peeta’s "Co-Pilot" (AI) to answer your natural language queries about your schedule, emails, or messages.
C. Data Sharing & AI Processing We do not sell data obtained from third-party integrations. We do not transfer or share this data with third parties, except:
AI Service Providers: We share necessary text (e.g., email body, calendar event, chat message) with our AI service providers strictly to process your requests. These providers are contractually prohibited from using this data to train their models.
Legal & Security: As required by law or to investigate security abuses.
No Human Access: We do not allow humans to read your connected data unless specific conditions (consent, security, law, or anonymization) are met.
D. Data Storage and Protection All data accessed from third-party integrations is:
Encrypted in Transit: Transmitted using secure TLS protocols.
Encrypted at Rest: Stored using industry-standard encryption (e.g., AES-256).
Access Controlled: Restricted to authorized personnel on a need-to-know basis.
E. Data Retention and Deletion
Retention Policy: We retain synced integration data securely on our servers as long as your Peeta account is active to ensure a seamless experience and prevent data loss during disconnect/reconnect cycles.
Disconnection: If you disconnect an integration (Google, Microsoft, or WhatsApp) via Peeta settings, we immediately cease syncing new data and remove associated data from your mobile device (local storage). However, previously synced data remains securely stored on our servers to facilitate easy reconnection.
Deletion: We delete all integration data from our servers only when you delete your Peeta account or specifically request data deletion by contacting privacy@peeta.ai.
F. Google Limited Use Compliance Peeta’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements. Specifically, we do not use Google user data to develop, train, or improve generalized/non-personalized AI/ML models. We access Google user data only to provide user-facing functionality that is prominent in the app’s user interface.
VI. YOUR PRIVACY CHOICES AND RIGHTS Access/Deletion/Correction. You may request access to, deletion of, or correction of your Personal Information by contacting privacy@peeta.ai. We will verify and respond consistent with applicable law.
Marketing Emails. You can unsubscribe from marketing emails via the link in the message. You will still receive transactional/administrative communications.
Cookies & Interest-Based Ads (Web). Control cookies via browser settings and use industry opt-outs (e.g., NAI/DAA/EDAA). On mobile, adjust OS ad preferences. Note: cookie-based opt-outs are browser-specific and device-specific.
Do Not Track. We do not respond to DNT signals.
Feature Opt-In/Out. Enable/disable integrations and AI features anytime in settings. Some features may not function without certain permissions.
VII. HOW WE DISCLOSE YOUR INFORMATION We disclose information to third parties for the business purposes described above:
Service Providers. Vendors who provide services on our behalf (e.g., hosting, storage, customer support, analytics, security, identity, payments, AI processing) under appropriate confidentiality and data-protection terms.
Business Partners. To provide a product/service you request jointly (e.g., fulfillment of an accessory/device you purchase).
AI/Processing Partners. To the extent necessary to perform the AI or processing you request (subject to V. Integrations, AI Features & Google User Data protections).
Legal/Protection. To comply with law or valid legal process; protect rights, property, or safety; detect, prevent, or address fraud/security issues.
Corporate Transactions. In connection with a merger, acquisition, financing, asset sale, bankruptcy, or similar event (your information may be transferred subject to this Policy).
Aggregated/De-Identified Data. We may share data that cannot reasonably be linked to you.
We do not sell Personal Information and do not share Personal Information for cross-context behavioral advertising as defined by California law.
VIII. SECURITY OF YOUR INFORMATION We use administrative, technical, and physical safeguards designed to protect Personal Information (e.g., encryption in transit/at rest; role-based access; logging and audits). These safeguards include the use of industry-standard encryption to protect data in transit and at rest, access controls, monitoring, and security reviews. In order to operate the Platform and provide features that you choose to use (including messaging, shared calendars, tasks, and AI assistance), Peeta may process your content within secure systems under strict controls. No system is 100% secure; you use the Platform at your own risk. By using the Platform or providing Personal Information, you agree we may communicate with you electronically about security, privacy, and administrative matters.
IX. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA) California residents may have the right to request: (1) access to Personal Information collected in the prior 12 months and related details; (2) deletion (subject to exceptions); (3) correction of inaccuracies; (4) information on treatment of “Sensitive” Personal Information; and (5) non-discrimination for exercising these rights. Submit requests to privacy@peeta.ai. We will verify your identity before acting and may deny requests as permitted by law (e.g., unfounded/repetitive/excessive requests may incur a fee as allowed).
X. INTERNATIONAL DATA TRANSFERS Personal Information may be processed and stored in the United States and other countries with different data-protection laws. By using the Platform, you consent to these transfers.
XI. RETENTION OF PERSONAL INFORMATION We retain Personal Information as long as your account is active or as needed to fulfill the purposes described in this Policy, provide the Platform, resolve disputes, establish legal defenses, conduct audits, enforce the Terms, and comply with law. Upon request, we will delete data from active systems, subject to limited backups and legal holds.
XII. CHILDREN’S INFORMATION The Platform supports family use, including child profiles managed by adults. Children under 13 may use the Platform only with verifiable parental consent and ongoing supervision (consistent with COPPA). Parents/guardians may review or delete a child’s information by contacting privacy@peeta.ai. If we learn we collected Personal Information from a child under 13 without proper consent, we will delete it.
XIII. OTHER PROVISIONS A. Third-Party Websites and Applications. The Platform may link to or integrate third-party sites/apps (including our business partners). We do not control and are not responsible for their content or privacy practices. Review their policies before engaging; providing information to third parties is at your own risk.
B. Changes to this Privacy Policy. We may revise this Privacy Policy from time to time. We will post the then-current version with a “Last Updated” date. Your continued use of the Platform after the effective date constitutes acceptance.
CONTACT US If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, contact: privacy@peeta.ai Peeta, Inc. 1111B S Governors Ave, STE 37875 Dover, DE 19904